KOL Influence Mapping: The Key to Precision Targeting in Pharma
KOL (Key Opinion Leader) Influence Mapping enables pharma teams to identify and engage with influential HCPs (Healthcare Professionals) effectively. However, it is easier said than done because engaging the right KOLs requires more than just recognizing their prominence—it demands an in-depth understanding of their influence, reach, and network dynamics. Why KOL Influence Mapping is Essential…